Client: woom
Outcome: 1,663 photos and videos
Duration: 27 days
The assignment
woom is a manufacturer of award-winning children’s bikes, equipment, and apparel. For this project, they wanted photos and videos of their Woom Original bikes in Paris with an urban lifestyle feeling. Kids and parents in specific scenes and landmarks needed to be depicted.
Instead of organizing multiple shoots themselves, they submitted a brief to Cherrydeck to take care of their content needs. With Cherrydeck Branded Stock™, they are able to create an extensive custom content library with photos and videos of their products, easily and stress-free.
The process
Firstly, Woom submitted a brief on Cherrydeck letting us know what they needed. In addition, they sent out their brand guidelines with details on the style, locations, and content Go’s and No-Go’s.
Consequently, the opportunity went live on our platform where skilled professionals could pitch to shoot the project. After carefully reviewing all the candidates, 2 talented photographers were selected for the assignment.
All left to do for the brand was to send out their products to our photographers and wait for the results.
The results
Shortly after, woom received their custom content library with over 1.6k photos and videos of their bikes to choose from for their social media and other marketing purposes.
The best part? With Branded Stock™, woom is able to select their favorite imagery and only pay for this selection. Moreover, they are able to come back to their content library for more when they need it.
Cherrydeck Branded Stock™ is suitable for kid brands and a wide range of industries within consumer brands: cosmetics, pets, fashion, electronics, and more.
Check out more Branded Stock™ results for kid-friendly and family brands, or explore other success stories on the blog.
Interested in creating a custom stock library with your own products? Get a quote or start a shoot today!
Photography by Rosina Jimenez and Götz Göppert.
